The salon industry is incredibly strong and shows no signs of slowing down. Reports suggest the industry will be valued at $87 billion—up from $69 billion in 2016. Even in times of economic recession, salons tend to maintain business.
About half of the income from the industry overall comes specifically from haircutting and styling. However, hair salons of all market sizes see around 20 percent of their profits from hair coloring services and 15 percent from selling hair products.
Salons that offer a variety of services and products for the entire family, like Lemon Tree increase their profit potential exponentially. In fact, while the industry as a whole saw a three percent increase in 2016, family–focused salons grew between 9–15 percent overall. The salon industry continues to trend upward, and hair salon market size is increasing, making now a perfect time to invest in opening your own salon.
What Makes Lemon Tree a Good Investment
Modern salon clients are savvier than ever about their hair care and conscious of the quality of the products that are used. Increasingly, clients want products that are eco–friendly, made without animal testing, skin–friendly, alcohol–free, or sulfate free. Customers also want more options and specialized hair products, such as products that preserve color, strengthen weak hair, encourage hair growth, add moisture, enhance curl, and so on.
Customers increasingly want specialized hair treatments as well. With advances in technology, many salons (including Lemon Tree) now offer complex treatments for hair replacement therapy and specialized coloring.
Another feature customers appreciate with salons is convenience. Customers want to be able to take advantage of different services at the same location, and they want to do so at a time convenient for them. We operate seven days a week as well as five nights during the week and welcome walk–in appointments, making hair care with Lemon Tree convenient and accessible.
Regardless of the market size, customers tend to seek out salons that give them the best value for their money. With high–quality products at family–friendly prices, it’s no wonder that Lemon Tree has been so successful over time.
For the hair salon market size to see continuous growth, it is crucial that hair salons keep up with the latest consumer priorities. Right now, from the automobile industry to the clothing industry, it’s clear that buyers are keeping one important factor top-of-mind: sustainability.
Sustainability in Salons
While it’s easy to understand how electric vehicles impact the environment, understanding how eco-friendly practices come into play in the hair salon industry can be more complex. Overall, every business has a responsibility to choose sustainable practices. From recycling and reducing waste to opting for “green” products, hair salons can make small choices that will have a large impact. In turn, these salons are responding to customer priorities and maintaining a strong hair salon market size.
Why Go Green?
Adopting change within a business can be difficult and frustrating! It’s natural to seek to understand the reasons behind a large shift. Stepping into more sustainable practices can help salons in the following ways.
Build a Stronger Reputation
Aligning with the concerns and priorities of your clients can help boost your brand reputation and increase customer retention. Your clients feel good about frequenting your salon when your practices match up with the things they care about.
Reduce Costs
As an added bonus, operating with better water efficiency, energy efficiency, and waste reduction practices not only helps the environment, but also boosts your bottom line.
Take Care of Your Community
By using gentler products, cutting down on water use, and reducing waste, you improve the health of your customers, staff and community overall. Leveraging sustainable practices helps make the world a better place, both on a small and large scale.
The hair salon industry is thriving, and the overall hair salon market size will continue to grow as salons adopt sustainable practices.
Why Franchise With Lemon Tree
Although the salon industry has high potential profitability, it can be challenging to dive into. Customers trust salons with a proven track record of success—no one wants a bad haircut or dye-job!
We help owners every step of the way. Our corporate team will help you find the perfect location for a salon and outfit it with all the bells and whistles, including plumbing and electrical hookups, comfortable chairs and washing stations. Owners receive state-of-the-art training and can hit the ground running much faster. Even after the salon has opened, we assist owners in marketing to help them attract clients. With our support, owners can start turning a profit sooner, no matter the market size.
At Lemon Tree, we work hard to keep costs down for both Franchise Owners and clients. Opening a Lemon Tree requires a much lower initial investment than other franchises in the industry. The top 50 percent of Lemon Tree Hair Salons salons bring in more than $370,000 annually, placing Lemon Tree among the most profitable salon franchises on the market today. Thanks to a wide range of services, top-of-the-line Paul Michell products, and years of experience, Lemon Tree has proven to be an excellent investment in a reliable industry.
Ready to learn more? Contact us today to learn about our franchise opportunity.
Interested in taking advantage of the growing hair salon market size? Learn more about our franchise opportunities and the salon franchise industry!
Lemon Tree 
